LehighWeek Volume 11, Issue 07

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REMINDER:
Budget Brown Bag
Wed., Oct. 8 at noon,
Room 91, RBC
Accreditation update
14 to be honored at Founder's Day     3
Ropes course arrives
South Mountaineer:
Men's golf wins Patriot
2nd straight year
LehighWeek
with South Mountaineer
Volume 11, Issue 7
Lehigh University Campus Weekly
October 7,1997
Inside
News
1-2
People
Events
3,8
4
Arts
5
Special section
Calendar
6-7
8
Lehigh, AT&T and Lucent team up
on multi-media tutorial for MBA students.
In an effort to give Lehigh's MBA program
an edge over the competition, the Philip Rauch
Center for Business Communications has
developed its first multi-media computer
tutorial, "The City of Successful Competitors."
The program helps MBA students understand
the essential elements of strategic management in an interactive environment by
annalyzing real-life case studies.
"Most MBA programs are not integrated,"
said Peter Saunders, director of the Rauch
Center for Business Communications. "The
courses that are taken are just parts in a
series. What we're trying to do is to integrate
the MBA curriculum."
The software was developed by Saunders,
who is also an associate professor of management; Sharon Kimmel, adjunct instructor in
business; Kathy Trexler, assistant dean of the
college of business and economics and director
of the MBA program; Jim Maskulka, associate professor of marketing, and Theodore
Schlie, associate professor of management.
Eastern Light International Communications
did the programming for the software, while
Lucent Technologies and AT&T's Educational
Foundation provided funding and input.
Saunders said the software can serve a
variety of functions, ranging from an
Aj
Please see MBA on page 2
Peter Saunders, director of the Rauch Center for Business Communications,
demonstrates new software tutorial to MBA student Ben Landis.
Elizabeth Keegin Colley
Rob Upton
Alex Kinnier '97 (left), chemical engineering major and lacocca Scholar, talks with former Vice
President Dan Quayle at the fourth lacocca Leadership Series on Sept. 27. The day-long event,
which drew 200, focused on competitiveness and featured a panel of speakers including Lt.
Governor Mark Schweiker, Prof. Roger Nagel and Harold Wagner, CEO of Air Products. Kinnier
talked with Quayle on topics from elementary education to golf. "It was fantastic to hear
Quayle's personal views over lunch, and the differing views of all the speakers on the panel."
Global economy conference
Lehigh is hosting a business-university workshop, "Creativity in the Global
Economy: The Key to the Future," on
Oct. 23-24. It will be presented in two
parts, "Reinventing the Corporation for
the 21st Century" and "Entrepreneurial
Leadership in Business and Academia."
All events will be held in Baker Hall and
the Diamond Theater in the Zoellner
Arts Center.
The conference will feature speakers
from Binney & Smith, Rodale Press,
Lucent Technologies, Shell Oil and other
companies, and from Florida State
University, the University of British
Columbia and other universities. A
representative from the Japan Federation of Economic Organizations will also
speak.
For more information, call Christine
Smith at x84505 or Joe Workman at
x86293. To register, call the International Advancement office at x84505.
Registration deadline is Friday, Oct. 17.
LEHIGH
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