Brown and White Vol. 125 no. 5

              Vol. 125 No. 5
Tuesday, September 24, 2013
‘All the Lehigh News First’
THE BROWN AND WHITE
Lehigh University’s Student Newspaper Founded in 1894
SPORTS
XC dominates Laf in annual dual meet
Page 12
ONLINE
Poll: Why did you choose your major?
thebrownandwhite.com
Interview with Tracy Morgan
Page 5
LIFESTYLE
By KATE SALAVA
Albie Manzo, marketing entrepre­neur and cast member of the “Real Housewives of New Jersey,” spoke to students Thursday about his brand BLK water.
Manzo addressed marketing students and fans of his Bravo real­ity show in Rauch’s Perella Audito­rium. The speech was put on by the Department of Marketing to help students see successful marketing practices first-hand.
Morgan Nelson, coordinator of the Marketing Department, said she thought student interest would be piqued by Manzo’s role on “Real Housewives” and because of the mar­keting material.
The company BLK water was initially started by two women from Toronto who were looking for more natural ways to help treat their sick mother. They learned that fulvic acid can help balance the body’s acidity and decided to infuse it into water. While visiting the Food and Wine Festival, the Manzos and their uncle Chris Laurita were instantly attracted to the brand. They eventually be­came its co-owners.
Now Albie, his brother Christo­pher, and Laurita are all dedicated owners of the brand. Manzo said that 99 percent of all beverage products fail, putting the odds highly against them. Manzo explained the key to being successful in marketing chal­lenging products is disruption.
“Being different, being inventive and being disruptive are huge. All the best ideas in the world start off as stupid ideas,” he said. “Authenticity in every aspect of your life is big. Be more than just a brand to people.”
He also explained that people need to feel emotionally connected to products, so events and social media
Reality TV star discusses BLK brand
By MEGAN WOOLBERT
Kelsey Timmerman, an ac­claimed journalist and author, gave a speech at Sinclair Audi­torium September 18 to discuss the global impact of American consumers and their connection to garment workers in develop­ing countries.
Timmerman is the author of “Where am I Wearing: A Global Tour to the Countries, Factories, and People that Make our Clothes.” The book maps Timmerman’s journey of dis­covering where his clothes come from, who made them and the stories of the people he met along the way.
In hopes of learning more about the lives of garment workers, Timmerman trav­eled to Honduras, Bangladesh, Cambodia and China. After witnessing the realities of the living and working standards in these countries, Timmerman shared his story in the pursuit of humanizing the issue of globalization.
While studying anthropology at Miami University, Timmer­man was unbeknownst to the fact that his Sociology 201 class would impact his life in a major way.
“We learned things about globalization, sweat shop labor and genocide,” he said.
On his first trip to a Hondu­ran garment factory, the topics of his sociology course resur­faced. Timmerman yearned
See MANZO Page 4
By KATE STANDISH
Hundreds of Lehigh students flocked to this year’s career fair, held Wednesday in Rauch Field House. The event featured repre­sentatives from over 125 compa­nies looking to hire students.
Packets distributed to students included a full list of companies present, information about said companies, a map of where they were located in the building, and what majors each company was focusing on hiring. Companies ranged from the Rite Aid Corpora­tion to the US Marine Corps.
Most male students were dressed in jackets and ties, while the women preferred pantsuits with professional tops. Sam Shreck, ’16, went on a special shopping trip the day before the fair in order to find the perfect outfit.
“It’s hard for people our age to know how to dress for these events. I just rely on what my mom says and hope for the best,” Shreck said.
Students were eager for top companies, such as Pricewater­house Coopers and Johnson & Johnson, to view their resumes, and were willing to wait in line for over an hour to speak to someone from the company.
“I’m honestly impressed by the diversity of the student body here,” said Katie Surlauy, a representative from Exelis Information Systems. “The students seemed prepared and professional. A really smart group of students—you can tell.”
“I have come to the career fair every year since my fresh­man year,” Nick Walchonski, ‘15, said. “It really helps with summer internships and opportunities job-wise.”
Earlier in the evening, Walcho­nski had already spoken with and given his resume to three com­panies, and was on the search for more potential employers.
“I just really don’t want to miss out on any major company. I wish there was time to see them all,” he said.
Similarly, Rebekah Sloan, ‘15,
See CAREER Page 4
Photo courtesy of CHRISTA NEU | Lehigh University Communications
Students and company representatives meet and greet at Lehigh’s fall career fair. The students discussed potential job opportunities and provided their resumes to a variety of companies.
International journalist discusses his book, travels
See CHANGE Page 2
By KELLY MUELLER
Renowned journalist, edi­tor and author Ethan Casey discussed Wednesday how supposed third-world coun­tries and the United States are both susceptible to the same vulnerabilities and political turmoil.
“America is not separate or different from the rest of the world. It is not exceptional… We are vulnerable to all the political and economic prob­lems and trends and neces­situde, but that’s okay,” said Casey.
Casey began his 30-year ca­reer as a journalist as a foreign correspondent based in Bang­kok writing for publications such as The Globe and Mail and The Boston Globe.He traveled throughout the subcontinent, which led him to spending a significant amount of time in Pakistan. There he was a founding faculty member at the School of Media and Communication at Beacon­house National University in Lahore.
From 1998 to 2005, Casey was based in London where he covered Zimbabwe and Haiti.
He then brought his global perspective to the US, which led to the publication of his third book, “Home Free: An American Road Trip,”
See CASEY Page 3
B&W photo by SOFI BARRIONUEVO
Albie Manzo, cast member of the “Real Housewives of New Jersey,” discussses his brand, BLK water.
Timmerman makes call for global change
Career fair provides a wealth of opportunities