Brown and White Vol. 40 no. 21

              against the public interest in addi tion he said that an agency of the government should be designated as the official authority for determin ing facts about merchandise dr haring traced the position of the consumer through the history of civilization from the primitive man through medieval times when guilds offered goods of quality to only the rich until the present day when the trade mark is the measure of qual ity he showed how the consumer did his buying it has come about that trade-marked merchandise rules our lives dr haring said comparing nationally advertised and private brand products dr haring said that a private brand is a dangerous purchase if neither its sponsor nor the retailer urging its purchase is well and favorably known to the buyer that the controversy over ath letic management which culminat ed in the abolition of the board of control of athletics by the board of trustees last week began in the early eighties is shown m data gathered from the records of a e buchanan executive secretary of the alumni association a football team was organized by the students independent of uni versity administration in 1882 after several students had witnessed a game played between yale and harvard the lehigh team was formed at the suggestion of these students and participated in its first contest with a class team from the university of pennsylvania in 1883 at this time the team had no equipment beyond a canvas jersey owned by one of the players and will distribute review today gives lecture on lightning the appearance of the perm team in full uniform stimulated the lehigh student to a search for funds they passed a hat and on the strength of the collection ordered uniforms from a sporting house in 1884 the team played four games two with lafayette orie with rutgers and one with hav erford it was found soon afterwards that the donations of the spectators at these games were not sufficient to cover the expenses which the team had incurred an appeal to the alumni was then made which re sulted in a gift of money large enough to finance a football season alumni finance team following this action members of the alumni agreed to finance the football team on the condition that they be given charge of the team's financial accounts this arrange ment was approved and continued for several years it is to be noted that no specific rules were in force concerning the qualifications of players on the le high football squad at times mem bers of the faculty took part in the contests and it was not uncommon in the event of an especially impor tant game to enlist the services of men from the steel works when opposing teams discovered this condition and protested an eli gibility committee composed of cer tain faculty members was organ ized in the university and that said buchanan is how the students the alumni and the faculty came together in the management of athletics athletic committee organized in 1910 a definite athletics com mittee was organized including in its membership four alumni four students and two faculty men the secretary of this committee was made professor of the hitherto un recognized department of physical education the business was en tirely apart from the university with an athletics fee of 10 imposed on all students and regular admis sion charges at the gate during the same year howard bosey reiter came to lehigh to coach football he held this posi tion until 1911 when he was reliev ed of the job to become director of physical education with bosey reiter organized business management began he took charge of all accounts and handled them efficiently until the board of control of athletics with a graduate manager was formed in 1924 the abolition of this system was effected last week to be re placed by a university department known as the division of athletics and physical education to explain activities of chemical service capt m e barker will dis cuss world war operations the work of the chemical war fare service will be discussed by captain maurice e barker senior instructor of chemistry at the u s army chemical warfare school in edgewood md at the meeting of the lehigh valley section of the american chemical society the meeting will be held at 8 p m friday in the lecture hall of the chemistry building captain barker will explain the development of gas masks and com ponents insect control and new munitions captain barker will also tell about the uses of activated char coal soda lime filters boll weevil work termite control fumigation tear gas candles and smoke can dles the talk will be illustrated by lantern slides and actual specimens captain barker served in the coast artillery during the war and since the war has acted as direc tor of research at the edgewood arsenal k b mceachron speaks to members of a.i.e.e friday night in reading that the effect of lightning strik ing high tension lines can be pre dicted by mathematical calculations was demonstrated by k b mc eachron research engineer for the general electric company in a lec ture before the meeting of the le high valley section of the american institute of electrical engineers friday night in reading present at the meeting were prof a r miller prof nelson s hibsh man elmer c easton and frank b lucas of the electrical engineer ing department and six members of the class in electric transients con ducted by professor miller mr mceachron discussed the re sults of his three years of investiga tion of lightning phenomena de scribing his work with the artificial lightning generator and the cathode ray oscillograph the demonstra tion was aided by the use of lan tern slides which compared actual wave forms with calculated ones in the discussion which followed this paper professor miller pointed out that a very rapid increase of knowledge of lightning phenomena in the last five years has been due to methods of calculations by oper ational calculus and to the check ing of calculations by the use of th cathode ray oscillograph at lehigh the theory involved in these calculations has been taught for three years said professor miller the department of electri cal engineering of the university has also devised a cathode ray os cillograph which will record phe nomena lasting for a period of 20 millionths of a second this instru ment makes use of the fact that electrons increase in mass as their velocity increases as predicted by the theory of relativity lehigh shows financial gain in 1932 report treasurer's statement shows assets of uni versity 350,000 more than total last year chemistry department heads list in cost for instruction an excess of assets over liabili ties amounting to 11,717,585.74 is shown for the current fiscal year of the university in the annual report of the treasurer and comptroller issued recently this sum is appro ximately 350,000 more than was reported last year of the amount 6,125,389.02 com prises the assets of the plant the remainder is included in the endow ment fund in contrast with the 7,893 loss reported last year the summarized statement of income and expense for the period ending aug 31 1932 shows a total of 1,258,013.71 in re ceipts and a total expenditure of 1,244,084.95 or a balance of 33,928.76 the comptroller stated that this balance will be used to meet accumulating maintenance ex penses investments are shown to have yielded 271,493,83 from various sources for research and other re stricted accounts the university re alized the sum of 69,820.58 income from students amounts to 567,524.98 for tuition and 57,242.17 in fees the report shows a very of 13.25 in fines on the writers of returned checks other sources of income include alumni contributions to the extent of 47,877.25 and a sum amounting to 81,180.47 from the operation of dormitories laboratories and the supply bureau the principle items of expense are to the extent of 157,821.82 for restricted funds and accounts 140,260.18 for maintenance and improvements 561,573.41 for in struction 39,913.69 for the library and 18,043.46 for the institute of research chemistry and chemical engineer ing headed the list of instruction expenses with a total of 78,185.64 the report shows packard labor atory to be valued at 993,292.69 the library is worth 722,374.09 and the alumni memorial building 470,282.19 educational films shown by spears talking pictures may replace lecture courses talking pictures as an aid or pos sible successor of lecture courses were demonstrated at lehigh using a portable apparatus r g spears of the university of chi cago press showed talking films on oxidation and reduction and molecules and atoms in the phy sics lecture room these films produced under the supervision of hermann l schles inger professor of chemistry and harvey b lemon professor of physics of the university of chi cago represent a revolutionary idea in educational research they are designed to be an integral part of certain curricula of the university of chicago and it is believed that before long every major college of the country will adopt the system failure to obtain quorum prevents arcadia action because attendance at the ar cadia meeting last night did not constitute a quorum that body was unable to act upon the ad visability of making public the results of the informal question naire on the athletic policy con ducted by arcadia last week c f halsted president announced yesterday the next meeting will be held friday night at 7:30 o'clock business board issues revised magazine free to entire student body distributing 1500 copies of a new 16-page 9x12 by 14-inch issue free of charge to the entire student body and the faculty this afternoon the lehigh review sets a precedent for lehigh publications copies of the review will be dis tributed to all living groups those students living in town may obtain their copies at the lehigh union office in drown hall edward fleischer editor of the review states that the new issue is patterned after several of the pop ular current magazines subsequent issues will be sold for 10 cents a copy it is hoped that the new styie of the review will increase its pop ularity andrew buchanan secretary of the alumni association explains in an article in the new issue the ma chinery that created the plans and policies of the new athletic situa tion outlined in the last issue of the brown and white in another ar ticle entitled business depres sions and presidential elections g d harmon associate professor of history attempts to defend many of the charges brought against president hoover dr myron j luch edits a column on books what chances seniors have of getting jobs in june is presented by prof f v larkin an an article coach william sheridan presents in the issue an all time lehigh wrestling team among the features contributed by students is a short story en titled please don't kiss me by his own request coach a austin tate's article does not ap pear as previously reported in its place is the article by billy sheridan on wrestling fleischer stated that students may still enter the competition for business and editorial board posi tions of the review those inter ested in the competition for the bus iness staff are requested to call robert a davis 1842 and those interested in editorial positions may call edward fleischer 536 tenth avenue approximately 50 couples attend lehigh union dance approximately 50 couples at tended the dance held by the le high union saturday night in drown hall stated charles w cooper president of the union mr cooper also said that the dance was a financial success music was furnished by the le high collegians and the decorations consisted of attractive bunting around the lamps captain and mrs j k rice were chaperones sport's status in university is epitomized university officials give opinions concerning qualifications needed by athletic director weaknesses of old system outlined by dean mcconn by r e sloanaker who will coach lehigh football who will direct athletics why was the board of control of athletics abolished and what im provements in athletic management will result from the abolition of that body these questions made pressing by the recent action of the board of trustees received answers when a e buchanan director of university publicity dean c m mcconn and w r okeson secretary and treas urer of the board of trustees were interviewed this week commenting on coaching posi tions mr okeson said that since the director of athletics will prob ably not be chosen for some time the question of football and lacros se mentors for the coming season must rest with president richards who is at present acting in the ca pacity of director the lacrosse coach's contract ex pired last spring and austin tate's ends in february he said mr buchanan when asked the possible identity of the new athlet ics director replied for the admin istration that no prospects for the position have yet been considered athletic director discussed the job calls for a man with considerable academic as well as athletic background he said mr okeson in response to the same question pointed out that with the success of the new department of athletics dependent on the qual ity and character of its director president richards will comb the entire country for the proper per son collecting applications from eligible men and sifting them with the utmost care no drastic action will be taken on problems concerned with the present situation in athletics he added in order that the new di rector may take office as free of complicating circumstances as pos sible every effort will be made to keep business pertaining to his de partment as a standstill when confronted with the rumor to the effect that austie tate would be made athletics director and alonzo stagg football coach both mr okeson and mr buch anan denied the truth of the state ment as a mere figment of imag ination incidentally stagg was reported last week in a philadelphia paper as having applied for the position of gridiron mentor in a pacific coast university board of control discussed relative to the reason for the ab olition of the board of control of athletics mr okeson mr buch anan and dean mcconn were unit ed in the opinion that the system was weak economically and in ef ficiency there are two aspects of the old system which contributed to its weakness dean mcconn said."ef ficient committee management can not be carried out by men whose attention is divided between two important jobs coincident with their duties as board committeemen faculty members and students were busied with university occupations and alumni members with their in dustrial connections also an organization of three groups with varying opinions can only reach compromises on the af fairs of athletic management he asserted but the dean was quick to deny any intention of casting unwarrant ed reflection on the members of the board of control these men have done a fine job of direction considering the inher ent weaknesses of the system it self he said they deserve com continued on page four coming events wednesday dec 14 7:30 p m meeting of the faculty dramatic club at the residence of prof and mrs robert w hall 37 e church street to read the play's the thing by molnar 7:30 p m meeting of pi mv ep silon in room 258 packard lab oratory 7:30 p m meeting of the newton ian society in room 208 pack ard laboratory 7:30 p m varsity basketball vs ursinus in taylor gymnasium thursday dec 15 6 p m annual christmas party of the lehigh university student chemical society in the masonic temple 7:30 p m meeting of the physical society in the physics lecture room the modern consumer has de cidedly gained by the introduction of superselling methods harry a haring assistant professor of econ omics declared in a lecture entitled the modern consumer vs the su persalesman last night in packard auditorium the lecture the third in the uni versity series was delivered before about 200 students and faculty mem bers the reason for this gain by the consumer dr haring explained is that superselling devices keep ev eryone progressing material prog ress he added precedes mental development in the history of civil ization dr haring defined supersales manship as the use of systematic high-pressure sales devices to make consumers buy more articles than they need or can pay for public is urged to buy today people buy very few things dr haring said but on the contrary things are sold to them using sold in the sense that the seller urges us to buy this continual uring to buy constitutes the alleged menace which can be summed up in the word supersales manship defending advertising against the criticism to which it has been sub jected dr haring claimed that it is almost impossible to find a wide ly advertised product which does not give good value advertising is a guarantee of quality it is edu cating it instigates improvements it makes profits more stable and it causes manufacturing to be more efficient he said in reply to the questions are the present evils of advertising and installment selling unavoidable and is the waste of fashion uncon trollable dr haring stated that the interrelationship of advertising installment selling and fashion is such that three minor changes can make the situation healthier he suggested that installment sellers have no ther claim against the buyer besides the repossession of the article sold forcing sellers to protect the consumer against per sonal bankruptcy sellers would be more cautious sales pressure and fashion pressure would be relaxed suggests advertising control dr haring also suggested that the federal trade commission be given jurisdiction of any claim of false advertising or advertising pazzetti disgusted with athletic policy alumni bulletin prints letter of former all-american disgust for the pure athletic pol icy enforced at lehigh was ex pressed by v j pat pazzetti 13 one time all-american football player in a letter published in the december issue of the lehigh alumni bulletin the refusal of the university to give help to a boy who needs it who plays football is condemned by pazzetti he says that he can name many men who were helped at le high besides himself and then asks if they are a disgrace to le high a number of other letters from alumni were published in which the coaching staff and the budget are criticized reports on the finances and plans of the alumni association class no tices a football review and a sum mary and analysis on the new sys tem for the management of ath letics take up the remaining part of the bulletin a photograph of prof howard bosey reiter head of the depart ment of physical education when he was coach of the wesleyan uni versity football team is also includ ed in the bulletin an account of his record while there is attached to the picture curricula list with revisions issued dec 10 report presents changes and additions made by faculty during meeting in alumni building mechanicals and industrials find subjects widely shifted a list of revised curricula in va rious departments of the university approved by the faculty in a recent meeting in the alumni memorial building was released for publica tion saturday in the office of the registrar the educational department wih be completely revolutionized all courses offered hitherto in that de partment will be dropped and a new curriculum substituted drastic changes have also been made in the departments of me chanical and industrial engineering the curriculum has been consid erably shifted and revised to ac commodate electives in arts and business course numbers have been chang ed and three new subjects added in the department of moral and reli gious philosophy changes have also been made in the departments of english history government philosophy phycholo gy mathematics and french a description of the approved curricula is as follows in the department of education introduc tion to teaching ed 1 educational psy chology ed 20 principles of high school teaching ed 50 observation of secondary school teaching ed 53 practice teaching of secondary school subjects ed 54 so cial policy and education ed 119 theories of teaching as reflected in educational practice ed 120 history of education in europe ed 130 history of education in the united states ed 131 principles of sec ondary education ed 150 and elementary educational statistics ed 171 courses in special method are included un der lat 10 and 109 ger 21 and p e 22 23 24 these changes as announced last tues day by h p thomas professor and head of the department were made with the view of building up a definite educational preparation for certain types of teaching po sitions industrial curriculum altered in the department of industrial engineer ing for the first semester of the sophomore year are economics bus 3 elementary calculus math 4 elementary machine de sign m e 1 elementary heat engines m e 2 mechanics light and sound phys 4 physics laboratory phys 5 military sci ence and tactics chapel and engineering conference the second semester includes economics bus 4 intermediate calculus math 5 elementary machine m e 4 heat en gines m e 5 electricity magnetism and heat phys 6 physics laboratory phys 7 military science and tactics chapel and engineering conference the first semester of the junior year is comprised of one arts elective corpora tion finance bus 25 money and banking bus 29 resistance of materials c e 17 materials testing laboratory c e 10 thermodynamics m e 33 engine labora tory m e 21 and psychology psych 1 in the second semester industrials take one arts elective accounting bus 18 mon ey and banking bus 29 mining engineer ing mm 15 thermodynamics m e 34 engine laboratory m e 25 and psycholo gy psych 15 senior industrials are given one business elective statistics bus 45 dynamos and motors e e 50 ; dynamo laboratory e e 51 and i e 2 met 21 and met 81 as yivt'ii previously the second semester includes one bus ines selective business cycles bus 46 al ternating currents e e 53 industrial management i e 3 applied mechanics m e 31 and one free elective east sem ester includes 18 credit hours mechanical course revised the curriculum for sophomore mechanical engineers will be identical with that of the industrials the curriculum for the juniors first sem ester is one arts elective corporation fi nance bus 25 advanced calculus math 6 thermodynamics m e 33 engine labora tory m e 9 applied mevhanics m e 31 continued on page four bethlehem pa tuesday december 13 1932 vol xl no 21 data shows controversy on athletics began in 80 s price five cents says super selling methods benefit modern consumer the lehigh university brown and white dr harry a haring in third of university lectures commends advertising as guarantee of quality ; declares it educates the public history of football reveals first sports committee founded when opponents objected to use of steel workers and faculty on team member intercollegiate newspaper association all the lehigh news first