Brwon and White Vol. 110 No. 17

              the brown and white lehigh university's student newspaper founded in 1894 vol 110 no 17 tuesday november 5 2002 all the lehigh news first haunted delts raises funds by julia schulman news writer delta tau delta fraternity and pi beta phi sorority co-sponsored a halloween haunted house fundraiser on friday nov 1 to raise money for the st jude children's hospital up til dawn charity the event was held at the delts fraternity house on campus and the 3 entrance fee was given to the up til dawn charity which funds pediatric cancer research at st jude's children's hospital for a few hours the delts fra ternity house was transformed into a haunted house with the hallways draped in black and dry-ice smoke rising out of every corner tours of the house were led by pi phi sisters and delts brothers each creating their own story describing what the visitors were witnessing the tour guide led the groups of visitors through dif ferent halls and stairwells winding their way through the house each guide began the tour in a room lit by candles with the candles arranged to form the word die the tour guides then led the visitors through the the various parts of the house narrating b&w photo by dan gwiczdowski the scenes as they passed each one hiding behind doors and curtains were delts brothers and pi phi sisters screaming and grabbing at people to heighten the fear factor the tour was led through many different rooms includ ing a bloody bathroom with a dead sister in the tub the fraternity's kitchen which saw a cameo appearance by the delts chef threatening to cook the visitors alive and a room with an electric chair made out of tin foil which lurched delta tau delta fraternity and pi beta phi sorority members hosted an evening of scares and fun to help raise money for st jude's children's hospital up til dawn charity funds raised from entrance fees throughout the night were donated to a pediatric cancer research charity nasdaq speaker lectures by boris zilberman contributing news writer a distinguished scholar of market ing and author of the recently pub lished book the rule of three jagdish n sheth shared his insight with lehigh faculty and students at rauch business center ocl 30 my biggest accomplishment in the academic field is producing great students emory university professor sheth said the audience found it difficult not to share sheth's excitement as he discussed his research findings according to sheth industries tend to be dominated by three companies in other words most markets lead to the development of three full-line generalists that control 70 percent to 90 percent of the market share and a host of specialist or niche compa nies make the rest of the supply sheth argued that this natural ly occurs because it is most prof itable for all firms involved he developed the idea of a ditch or a percentage of market share where a company cannot live up to its profit potential as an example sheth cited rc cola in the soft drink industry rc cola's innovations included the tin and afterwards aluminum can and a diet low sugar soda formula it took coca cola and pepsi years before they picked-up these advances a multitude of industries health center promotes prevention scare your pants back on warns students about the dangers ofstds by katie chafin news writer reminder to students of the dangers of unprotected sex our purpose was really to get people to see what is going around even on this campus and what the infections can look like we were pleased that people had reactions because they saw actual pictures and realized what exactly could happen if they aren't safe sexual health peer-educator lyndsey leach 04 said seeing the grim reapers wan dering around campus was unsettling to some students students who stopped into the health center throughout in the spirit of halloween grim reapers from the health and wellness center wan dered through lunches last week spreading the word about the clinic's most recent display entitled scare your pants back on a coffin covered in graphic pictures of various sexually transmitted diseases and some startling facts about them lay in the health center from friday oct 26 through thursday oct 31 as a visual the week reacted in various ways to the in your face display the responses varied from laughter coming from those who had seen the pictures before to disgust leach said some others even refused to look at the pictures as repulsive as the pictures were to most students this straight-forward information about stds such as the fact that the health and wellness center reports one out of four lehigh students is infected with genital warts is intended to provide powerful support to the overall point that unprotected sex is dangerous prevention however is one of the main goals of the health and wellness center as well as the peer-educators the group that actually put together the display a trick or treat bag including candy a condom and a pamphlet with condom facts was available at the scare your pants back on display for all students who stopped by a group of the peer-educa tors better known to students as sexperts spread this see health page 4 see nasdaq page 3 see greeks page 4 football team wins in comeback against fordham university see page 16 sports 13-16 volleyball 14 xc 15 wrestling 16 bookstore holds touchstone theatre preview see page 3 news 1-5 world news briefs 2 lefkowitz lecture 5 career services offers externships for stu dents see page 7 business 7-9 consumer confidence 7 quick colgate faced a big obstacle while marketing toothpaste in spanish speaking countries since colgate translates into the command go hang yourself source:http://www.amusingf acts.com