Brown and White Vol. 107 no. 39

              - the brown and white - lehigh university's student newspaper founded in 1894 vol 107 no 39 all the lehigh news first friday april 7 2000 king named as new bursar by eli conner editor at large bookstore director will fill both positions until new director found king could not be reached for comment king replaces craig wood who had been the bursar for the past ten years wood left lehigh march 15 for unknown reasons gross would not comment on the reasons for wood's departure it is our policy not to comment on personnel matters gross said king graduated from pennsylvania state university and is currently completing his masters in business administration at lehigh during his tenure at the bookstore sales increased from 3.9 to more than 5 million king started several different promo tions including children's book week and several celebrity book signings he also added • new product lines to the bookstore including computer software and accessories king will continue to serve as director for the bookstore until a replacement can be found photo courtesy of external relations michael king has been the director of the lehigh university bookstore for the past six years spring public relations conference discusses roles of technology by debbie ludvigson news writer several professionals in the public relations industry spoke to students at the second annual lehigh university public relations student society of america spring conference last saturday at ranch business center fred nachman executive vice presi dent and director of investor relations of corporate technology communications inc based in chicago spoke about technology creating growth and change in industry technology undergoes change virtu ally hourly nachman said technology has also changed the way public rela tions is done nachman expanded on these ideas by telling students that the best public relations firms follow an integrative approach which assumes that readers get information from a variety of sources nachman also added that knowledge we have gained from tech nology such as connectivity gives us information from many sources in short amounts of time nachman discussed how stock options play a role in technology because bankers and investors have made consid erable amounts of money from the tech nology boom the role of finance cannot be over looked nachman said at the end of his presentation nachman left students with some advice on how to be successful in the public relations field you can make yourself valuable to your company by knowing what they need to know nachman said wire services and keys to a successful news release were discussed by lee marshall the regional manager for business wire's mid-atlantic region marshall first gave students background on the history of wire services he also dis cussed key components of a press release the importance of good editor relation ships and elements in a pr campaign the most important thing you see when you read a press release is the head line marshall said you must know your editors what they are interested in and develop a relationship with them technology has also had a significant impact on the health care industry accord ing to lorraine ryan a visiting speaker from the deborah heart and lung center technology has helped with the establishment of virtual communities and support groups ryan said this creates huge implications for the health care industry following the speakers and a catered lunch students were invited to no verdict on zeta psi hearing by alex olbrecht editor in chief see prssa page 4 see verdict page 4 i women's lacrosse falls women engineers host spring break scams i to columbia career forum see page 7 l"^\v i i^wfl see page 20 see page 3 w . i the onion is a lily sb -;^ botanically sports 17-20 news 1-4 lifestyle 7-14 //'%,,/* golf 17 world news briefs 2 pizza professors 10 k /" emily stearns 19 police reports 3 horoscopes 6 . 5 ' i i source:www.uselessknowledge.com i v | softball 20 face in the crowd 11