Brown and White Vol. 106 no. 34

              the brown and white ilehigh university's student newspaper founded in 1894 vol 106 no 34 tuesday march 2 1999 all the lehigh news first international lyceum explores global cultures by peter kirby science pages editor the fourth annual lehigh international lyceum gathered friday in the university center to share cultural experiences and dis cuss travel and exploration across the globe this year the lyceum will take you to chile spain france china africa argentina russia japan costa rica and the middle east among others said peter beidler professor of english enjoy your trip the international lyceum gave 56 undergraduates an opportunity to present research and share travel experiences on a range of global issues the following were some of presenta tions conversational styles of the american chinese korean and thai cultures sexual health around the world and gambling on the euro amar b cne hi k ha 99 found the presen tation entitled gambling on the euro to be especially informative because it explained the significance of the new european currency the lacocca scholars presented their gambling on the euro discussion with a giant monopoly board with countries to land on benchikha said we rolled the dice and when it landed on an european monetary union member we could buy it with euros but if we landed on another country we had to convert our money using exchange rates — it provided a more realistic picture of how convenient euros will be in the future david wong 99 made a presentation entitled life death and anime in between showcasing clips from animated japanese films and television programs wong used these clips to demonstrate how female characters have become more cen tral to anime themes he also illustrated how anime writers are attacking fears of the changing millennium with films about the end of the world and post-apocalypse earth anime first gathered a cult following in the 60s with shows like speed racer and astro-boy but now japanese animated pro grams have permeated american culture wong said other presentations gave a taste of cultur al differences peter weisman 00 presented excerpts from his journal documenting his trip through spain the excerpts included such experi ences such as sharing expensive red wine with a spanish family and angering a travel ing greek couple the lyceum ran from 12:30 to 5:30 p.m and was followed by a banquet for all who participated president gregory c farrington gave the opening remarks at the banquet and several performances followed though the lyceum accomplished its goal of showcasing multi-cultural experi ences many felt the more students need to show interest benchikha said i saw the same multi ethnic group of people who attend all the international events i feel that too few of the people who make up the lehigh student body have any interest in global issues lehigh should find ways to encourage more of the student body to attend b vv photo by brooke bakalar particpants in the fourth annual international lyceum showcased their presentation entitled behold africa friday afternoon in the university center advertising council strives to improve society by allison rabinovitz assistant news editor murray gaylord ceo of the advertising council emphasized the positive impact of advertising on society in rauch business center thursday the advertising council is a non-profit organization that cooperates with the gov ernment media and corporations to promote the changes necessary to improve the wel fare of modern society it is the largest provider of public service advertisements in the united states today earning 1 billion in measured media in 1997 the council which was initiated after world war 11 caused an abrupt disturbance in the everyday flow of society most people don't realize it but when we entered the war most americans were not in favor of it gaylord said they needed to use the power of advertising to help the war effort the council worked in conjunction with corporations to display several aspects of the on-going war in a positive light such as war bonds and victory gardens this type of partnership known as cause marketing demonstrated that cor porations could be socially responsible and did not just focus on the tasks of their busi ness gaylord said in times of peace the council continued to thrive off its advertising techniques from its 1950s attack on the polio crises to its 1990s attack on recycling the council earned recognition by the media and public for the quality and creativity of its work the council has now become dedicated to focus attention on the needs of children and is pursuing a 10-year initiative to help children reach their full potential more than 3 million in new contribu tions have been provided to fund this effort and 80 percent of the council campaigns address issues affecting children's health when we looked around in society we noticed that child development was an issue that greatly needed our focus and time gaylord said north america leads the industrialized world in children living in poverty teenage pregnancy and juvenile violence gaylord said the council implemented a campaign that measured public attitudes toward teens children and parents it also report ed methods people said should be used to alleviate the problems of children gaylord stressed that only 37 percent believed that today's children would make this country a better place the remainder described children with adjectives such as rude irresponsible and wild the council also found that everyone was quick to blame the parents for the poor development of their children in modern society our strategy is to humanize the strug gle parents and children are going through in these difficult times gaylord said he showed students a variety of televi sion advertisements that have been used in their platform to aid in the process of suc cessful child development the issues emphasized several topics including drunk driving prevention parental responsibility and family violence preven tion kristy savino 02 was impressed by gaylord's presentation it was a very emotional experience watching the advertisements because they show how advertising helps society in such an immense way savino said after experiencing the impact of the advertisements gaylord told the students the council has created a tremendous differ ence through its powerful approach toward the issue of child development sacha dumont 00 president of lehigh's marketing club was pleased with the actions of the council dumont said i think its great that gaylord is promoting the public service aspect of advertising because the most known part of advertising is generally the commercial aspect of selling a product marketing students know they can some how help society with their skills ________ 1 1 1 il i miiilli — sm _________ quick hthe men's tennis anne thomas retires leaders in science w i team upset drexel from the office of are hoping to promote university saturday international education the field of chemistry the avera 9 person 7-0 see page 1 5 see page 3 see page 7 *] as more than 1 - 460 dreams each year sports 12-16 news 1-5 science 7-9 baseball 14 world news briefs 2 science briefs 9 men's basketball 1 6 eating disorders 4 ... . . .._ mm ,~ . „ source www.sbt.bhmedia.com women s basketball 16 student production 5