LehighWeek Volume 13, Issue 13

              Protein by protein
Unlocking the secrets
of mental infirmities
See Page 3
Volume 13, Issue 13
LehighWee/c
The campus digest for innovation, news and events
South Mountaineer
Wrestlers overcome three
squads at Arizona State
See Page 4
November 30,1999
Lehigh Falls in Playoffs
Photo by Pam Shealey
Clicking power — Prof.
Marilyn Greenstein, author of
on-line shopping book, surfs
the Web for holiday bargains.
Not a creature
was stirring...
Last year, it surprised everyone.
But this holiday season, experts
are predicting that online shopping will explode.
"Online shopping for the holidays will probably double last
year's online sales and, according to estimates offered by the
Yankee Group in Boston, will
reach $24.2 billion," says
Marilyn Greenstein, associate
professor of accounting and information systems whose book,
Electronic Commerce: Security
Risk Management and Control
(McGraw-Hill), is used in universities across the country.
The Department of Commerce
estimates consumers spent $9
billion online last year. Cyber
Dialogue magazine estimates
that more than 19 million shoppers will jump into the online
shopping fray this season.
The popularity of online shopping? Shoppers say they can finish in minutes what once took
weeks, choose items from anywhere in the world, tailor gift purchases to the recipient's exact preferences, and shop for the best prices
— all without leaving home.
But convenience doesn't come
without a price. Virtual shopping
has its pitfalls and Greenstein
has a few words of advice for consumers itching to get started:
• Don't wait until the last
minute. Virtual stores can fall
victim to product shortages, late
deliveries, damaged shipments
and Web site traffic jams.
• Examine a site's delivery and
refund policy before ordering, and
make sure online tracking or order fulfillment is possible.
• Compare prices. Search
agents like hotbot.com help you
hone your search.
• Check out a company's privacy policy, shipping rates, return
policy, tax policy and data security. Be skeptical if the site asks
for too much personal information.
• Ensure that encryption is
used. Sites usually use Secure
Sockets Layers, which you can
verify by looking at the bottom
toolbar. A "lock" icon will appear
in the closed position when a secure site with a digital certificate
is being used to transmit data.
Please See SHOPPING, Page 3
Photos by Jim Middlekauff/Marcus Photography
Lehigh ends
season with
0-2 mark
Lehigh's second consecutive
trip to the l-AA football playoffs
ended in disappointment last
weekend, as the Mountain
Hawks fell to the Hofstra Flying Dutchmen, 27-15.
Running back Ron Jean '00
catches a pass (left) thrown by
quarterback Phil Stambaugh
'00. Jean was held to just 52
yards rushing, but he finished
the season with 26 touchdowns
and more than 1,300 yards
gained and was named Offensive Player of the Year in the
Patriot League.
Stambaugh, who threw for
more than 300 yards, confers
with head coach Kevin Higgins
(below). Players from both
teams exchange handshakes
after the contest (above).
Please See Full Story, Page 4
Photo by Rob Upton
Mary Theresa Taglang, new
MBA recruitment director,
works in her office in the
College of Business and
Economics.
Former media
exec takes new
MBA position
As manager of a retail advertising department that secured
nearly $25 million a year in revenue and employed a staff of 17,
Mary Theresa Taglang knows a
little bit about the business world.
Now, she's taking her years of
experience, human resource know-
how and energy and funneling them
into a new position in the College of
Business and Economics.
Taglang just signed on as the
first director of recruitment and
admissions for Lehigh's MBA
program. The position was created at the initiative of new CBE
Dean Richard Durand to make
Lehigh's recently redesigned
graduate business program more
accessible to potential students
from around the globe.
Taglang hopes to recruit full-,
part-time, distance and international students; forge ties with
local businesses; and enlist MBA
alumni to help potential students
learn the value of a Lehigh MBA.
"I think alumni can really be
the best salespeople for the program," says Taglang. "They know
how valuable the Lehigh MBA can
be, and they're the ones who can
credibly recommend it to others."
In her first few weeks in her
new role, Taglang is staying busy
by acclimating herself to her new
surroundings. It's a vital, intellectual atmosphere that she describes as "exhilarating."
A native of the Lehigh Valley,
Taglang worked in the newspaper industry for the past 22
years, which included stints in
the advertising departments of
the Trenton Times and the
Bethlehem Globe-Times. Most
recently, she was associated with
the Allentown Morning Call,
which is affiliated with the
Times-Mirror media conglomerate that also produces the Los
Angeles Times, Baltimore Sun
and New York Newsday.
"It was a great experience,
and one of the more valuable opportunities I had with Times-
Mirror was a chance to encourage a minority presence in their
newsrooms," she explains. "See-
Please See EXEC, Page 2
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